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Wolff Set to Sell Shareholding Valuing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has led Mercedes to historic success in F1

Toto Wolff is engaged in advanced talks to sell part of his shareholding in the Mercedes Formula 1 team.

The deal values Mercedes at £4.6bn – a record for a Formula 1 squad – following the McLaren team was appraised at £3.5bn in an adjustment to corporate structure in September.

The Austrian executive, who owns one-third of the Mercedes F1 operation, plans to divest a stake in the region of 5%.

The 53-year-old would stay on as team boss and chief executive officer should the deal proceed.

Shareholder Structure

The other shareholders in Mercedes F1 are Mercedes-Benz and industrial group Ineos, who each also own one-third of the enterprise.

An official representative stated: "We will be making no official statement on the matter. The governance of the team will remain unaltered, and all three partners are fully committed to the ongoing success of the brand in Formula One."

Valuation Growth

The deal signifies a substantial rise in worth of the Mercedes team after Ineos bought its stake for £208m in 2022.

The rise reflects the growth in market values of Formula 1 outfits in the past few years as a consequence of the growing popularity of Formula 1 globally.

This was also seen in the box-office performance of the Formula 1 film starring Brad Pitt, which was released in summer 2023 and has grossed more than $630 million (£458m) at cinemas worldwide.

It is Pitt's most successful film and the highest-earning sports movie ever released.

Current Standings

Mercedes are second in the team standings, behind McLaren Racing, with three Grands Prix remaining this season.

Mercedes' primary racer George Russell has secured victory in 2 of the 21 races so far and is in fourth place in the individual standings behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes won a record eight straight constructors' championships and seven driver championships, six won by Lewis Hamilton and one for Nico Rosberg, from 2014 to 2021.

By

Rose Church

Tech journalist and futurist with a background in computer science, passionate about demystifying emerging technologies for a global audience.

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